Top Wine & Spirits Websites in New Zealand

Name: Top websites in New Zealand (Wine & Spirits)
Creator: Semrush
License: https://sem.cosmictools.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

liquorland.co.nz

238.78K

39.57%94.5K

60.43%144.28K

↑53.56%

↑13.26%

Search

whiskyandmore.co.nz

182.04K

17.17%31.25K

82.83%150.79K

↑9.1%

↑40.85%

Direct

superliquor.co.nz

176.83K

38.06%67.29K

61.94%109.53K

↓22.78%

↓16.21%

Direct

webbs.co.nz

126.05K

37.54%47.31K

62.46%78.74K

↑34.21%

↑41.76%

Direct

liquorlegends.co.nz

77.47K

22.08%17.11K

77.92%60.36K

↑140.81%

↓7.55%

Direct

frw.co.uk

70.97K

-

100%70.97K

↑435.6%

↑5,162.03%

Direct

localwineschool.com

70.77K

-

100%70.77K

↑80.27%

↑75,038.67%

Direct

winecollective.direct

68.15K

3.87%2.64K

96.13%65.51K

↑226.62%

↑61.97%

Direct

majestic.co.uk

66.76K

0.53%351

99.47%66.41K

↑39,405.32%

↑3,926.38%

Direct

temata.co.nz

66.58K

1.62%1.08K

98.38%65.51K

↑12.33%

↑2,791.08%

Direct

wsetglobal.com

66.4K

1.34%892

98.66%65.51K

↑43.37%

↑1,322.95%

Direct

laithwaites.com

65.96K

0.69%455

99.31%65.51K

↑68.02%

↑21,462.99%

Direct

bbr.com

65.51K

-

100%65.51K

↑66.29%

↑3,369%

Direct

davywine.co.uk

65.51K

-

100%65.51K

↑66.87%

↑86,154.9%

Direct

feltonroad.com

65.51K

-

100%65.51K

↑0.12%

↑1,455.25%

Direct

thesipster.co.uk

65.51K

-

100%65.51K

↑11.24%

0%

Direct

bigbarrel.co.nz

64.9K

33.37%21.66K

66.63%43.25K

↑18.91%

↑10.81%

Search

kinross.nz

61.88K

2.96%1.83K

97.04%60.05K

↓9.7%

↑680.46%

Direct

babichwines.com

61.53K

2.4%1.48K

97.6%60.05K

↑56.72%

↑668.35%

Direct

winejobsonline.com

60.82K

1.27%774

98.73%60.05K

↑28.94%

↑62.33%

Direct

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Key Insights on Top Wine & Spirits Websites in New Zealand on May 2026

As of May 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 238.78K monthly visits. Its audience skews mobile-first (39.57% desktop / 39.57% mobile), and traffic is up month over month 53.56% and up year over year 13.26%. whiskyandmore.co.nz holds second with 182.04K visits and a mobile-leaning mix (17.17% desktop / 82.83% mobile), while superliquor.co.nz ranks third with 176.83K visits.

Across the leaders, frw.co.uk is the most mobile-first (100% of visits), whereas hancocks.co.nz is the most desktop-reliant (100%). Momentum favors majestic.co.uk in the latest month (39,405.32%), while touchofitaly.co.nz shows the steepest pullback.

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 59 of the top 100 sites are direct-led, 38 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in New Zealand