Top Wine & Spirits Websites in Australia

Name: Top websites in Australia (Wine & Spirits)
Creator: Semrush
License: https://sem.cosmictools.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

danmurphys.com.au

2.98M

23.12%687.98K

76.88%2.29M

↑3.27%

↓10.65%

Direct

liquorland.com.au

1.32M

20.64%272.16K

79.36%1.05M

↓9.22%

↑27.28%

Direct

bws.com.au

1.07M

22.21%236.76K

77.79%829.41K

↑3.3%

↓16.79%

Search

activehosted.com

225.02K

61.7%138.83K

38.3%86.19K

↓34.54%

↓36.72%

Direct

vinomofo.com

211.61K

28.38%60.06K

71.62%151.55K

↑32.23%

↓14.32%

Direct

cellarbrations.com.au

197.01K

14.29%28.15K

85.71%168.86K

↑68.69%

↑14.57%

Search

lawsons.com.au

171.65K

24.93%42.8K

75.07%128.85K

↑56.76%

↑8.58%

Direct

brandymelville.com

169.8K

70.94%120.45K

29.06%49.35K

↑16.03%

↑1.69%

Direct

nicks.com.au

128.26K

34.18%43.83K

65.82%84.43K

↑120.33%

↓28.96%

Search

thirstycamel.com.au

113.97K

13.8%15.72K

86.2%98.25K

↑81.41%

↑16.26%

Search

goodfoodshow.com.au

103.67K

15.27%15.83K

84.73%87.83K

↑320.22%

↑70.09%

Search

thewhiskyclub.com.au

103.53K

12.14%12.57K

87.86%90.96K

↑60.79%

↓30.68%

Direct

tastingtable.com

102.22K

13.31%13.6K

86.69%88.62K

↑47.49%

↓27.95%

Direct

blackheartsandsparrows.com.au

99.94K

3.57%3.57K

96.43%96.37K

↓2.11%

↑226.75%

Direct

paulsliquor.com.au

90.99K

21.1%19.2K

78.9%71.8K

↑110.48%

↑21.32%

Search

liquorlegends.com.au

90.61K

46.39%42.04K

53.61%48.58K

↓8.62%

↓16.9%

Direct

nakedwines.com.au

79.61K

37.22%29.63K

62.78%49.98K

↓48.07%

↓35.28%

Direct

kentstreetcellars.com.au

74.84K

37.42%28K

62.58%46.84K

↑73.93%

↑0.19%

Search

eldridge-estate.com.au

72.87K

0.52%382

99.48%72.49K

↓24.83%

↑1,335.33%

Direct

bottlemart.com.au

71.67K

18.76%13.45K

81.24%58.23K

↓45.05%

↑0.53%

Direct

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Key Insights on Top Wine & Spirits Websites in Australia on May 2026

As of May 2026, danmurphys.com.au leads Wine & Spirits in Australia with 2.98M monthly visits. Its audience skews mobile-first (23.12% desktop / 23.12% mobile), and traffic is up month over month 3.27% and down year over year -10.65%. liquorland.com.au holds second with 1.32M visits and a mobile-leaning mix (20.64% desktop / 79.36% mobile), while bws.com.au ranks third with 1.07M visits.

Across the leaders, raisin.digital is the most mobile-first (100% of visits), whereas paramountliquor.com.au is the most desktop-reliant (100%). Momentum favors yeateswines.com.au in the latest month (4,170.82%), while goodpairdays.com shows the steepest pullback.

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 55 of the top 100 sites are direct-led, 39 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in Australia