Top Beauty & Cosmetics Websites in the Netherlands

Key Insights on Top Beauty & Cosmetics Websites in the Netherlands on May 2026

As of May 2026, douglas.nl leads Beauty & Cosmetics in the Netherlands with 2.05M monthly visits. Its audience skews mobile-first (23.5% desktop / 23.5% mobile), and traffic is down month over month -2.98% and up year over year 28.18%. iciparisxl.nl holds second with 762.85K visits and a mobile-leaning mix (31.34% desktop / 68.66% mobile), while notino.nl ranks third with 740.63K visits.

Across the leaders, wasgeluk.nl is the most mobile-first (100% of visits), whereas elfcosmetics.com is the most desktop-reliant (77.4%). Momentum favors natuurlijkehaarverzorging.nl in the latest month (4,170.42%), while loveli.care shows the steepest pullback.

Acquisition patterns also differ: douglas.nl is driven primarily by search, douglas.nl by direct, and douglas.nl by referral; overall, 75 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.