Top Beauty & Cosmetics Websites in Armenia

Name: Top websites in Armenia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.cosmictools.in/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Armenia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sephora.com

31.91K

97.61%31.14K

2.39%763

↓8.21%

↑58.67%

Direct

fragrantica.ru

17.88K

96.1%17.19K

3.9%697

↑53.37%

↑153.88%

Direct

fragrantica.com

14.61K

92.83%13.56K

7.17%1.05K

↓3.93%

↑68.22%

Direct

lifestyleperfume.am

7K

90.49%6.34K

9.51%666

↑0.66%

↑53.48%

Search

flaconi.de

5.93K

100%5.93K

-

↑70.19%

↑39.26%

Direct

burmunk.am

5.58K

100%5.58K

-

↑49.99%

↑43.08%

Search

charlottetilbury.com

5.52K

100%5.52K

-

↑207.46%

↑56.47%

Direct

oriflame.com

5.22K

100%5.22K

-

↑2.82%

↓19.71%

Direct

ipsy.com

5.12K

100%5.12K

-

↑653.76%

↓25.29%

Direct

goldapple.ru

3.19K

97.9%3.13K

2.1%67

↓37.27%

↓6.13%

Direct

maryparfum.am

3.16K

91.82%2.9K

8.18%258

↑59.34%

↑6.38%

Search

randewoo.ru

2.27K

90.99%2.07K

9.01%205

↓49.92%

↑47.84%

Direct

gisou.com

2.17K

100%2.17K

-

↑156.38%

↑246.69%

Direct

bykilian.fr

2.09K

100%2.09K

-

0%

↑521.48%

Direct

kikocosmetics.com

2.07K

100%2.07K

-

↑53.57%

↑71.6%

Search

douglas.de

2.03K

100%2.03K

-

↑3.52%

↓16.08%

Direct

esteelauder.com

2.03K

100%2.03K

-

↑285.55%

↑18.33%

Direct

druni.es

1.75K

100%1.75K

-

↑255.38%

↓16.38%

Search

forchics.com

1.75K

100%1.75K

-

↑237.38%

0%

Direct

primor.eu

1.57K

100%1.57K

-

↑46.86%

↑34.89%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Armenia on May 2026

As of May 2026, sephora.com leads Beauty & Cosmetics in Armenia with 31.91K monthly visits. Its audience skews desktop-first (97.61% desktop / 97.61% mobile), and traffic is down month over month -8.21% and up year over year 58.67%. fragrantica.ru holds second with 17.88K visits and a desktop-leaning mix (96.1% desktop / 3.9% mobile), while fragrantica.com ranks third with 14.61K visits.

Across the leaders, jolse.com is the most mobile-first (92.89% of visits), whereas flaconi.de is the most desktop-reliant (100%). Momentum favors mash-elle.com in the latest month (809.33%), while sheglam.com shows the steepest pullback.

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 65 of the top 100 sites are direct-led, 31 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Armenia